Mullin/Ashley Wins Recognition At Alfred Knight Awards Competition
April 24, 2008 – Mullin/Ashley Associates has won two awards in the most recent annual Alfred Knight Awards competition. The awards were won for work performed for Anne Arundel Medical Center (AAMC), and the Maryland Hospital Association. Conducted by the Maryland Society for Healthcare Strategy & Market Development, the Alfred Knight Awards recognizes outstanding work in the field of healthcare marketing and communications. The awards were announced at a gala luncheon event held at Sheppard Pratt Hospital in Baltimore County on April 3, 2008, which recognized notable communications projects produced during 2007.
A First Place award was given to Mullin/Ashley in the competition’s “Service Line Brochure” category for marketing materials created for the Women’s & Children’s Center at AAMC. Mullin/Ashley created a design platform using the image of a nautilus shell symbolizing spirituality, tranquility and new growth – attributes that clearly reflect the Center and its mission. The visual element is underscored by a tagline adopted for the Center: “At the center of a woman’s life.”
In addition to designing custom stationery and a pocket folder for the AAMC Women’s & Children’s Center, Mullin/Ashley produced a descriptive brochure, educational pamphlets on select healthcare topics, plus a discharge planning guide for mothers whose babies are being cared for in AAMC’s Neonatal Intensive Care Unit. All literature was written in an approachable, first-person style to aid in reader comprehension and interest.
A Second Place award was won by Mullin/Ashley in the “Hot Topics – Recruitment & Retention” category for the Nursing Executive Summary – a special publication designed and produced for the Maryland Hospital Association. The aim of this piece is to heighten awareness of the projected nursing shortage in Maryland – as well as outline the steps needed to alleviate this shortage in the coming years.
The MHA’s publication focuses on private- and public-sector responses to the nursing shortage crisis, including the role that hospitals, educational institutions, elected officials and other governmental personnel need to play in creating an environment conducive to educating more nursing personnel and attracting them to work in Maryland healthcare institutions.
Commenting on the awards won for the work performed for Anne Arundel Medical Center and the Maryland Hospital Association, Phillip Nones, Mullin/Ashley’s president and director of client services, stated, “This competition reflects the recognition we continue to receive for our work in the healthcare field. Competitions such as the Alfred Knight Awards enable our efforts in healthcare to be judged according to rigorous standards of excellence in the industry.”