Your next customer is already looking for you
In 2019, before any sale is made or a contract is signed, your customer performs in-depth, online research.
- Today's buyer is anywhere from two-thirds to 90% of the way through their customer journey before they reach out to a vendor
- 82% of customers consult their phones on purchases they are about to make in-store
- 89% of customers begin their buying process with a search engine
Influence your potential customer's purchasing decision
With a good content marketing plan, you have the ability to put your information (your content) in a place where your customer can find it. Having the customer read your content will allow you to establish your brand, feature your product and get the sale.
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